Daily Wrist Check is a social media brand that focuses on buying, selling and trading luxury watches. In addition to building a reputation as a quality seller, the brand has also become a popular hashtag used by other sellers to amplify their content in the luxury watch space.
The client needed a graphic to use as a profile picture on Instagram. The graphic should be bold and modern; fun and casual enough to be appropriate for social media; and still position the brand as serious and reputable to a luxury audience.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/55e5a04e-06de-4295-8aef-88727d14c436_rw_1920.jpg?h=1e892b5e1760114c15a34940b6fadb44)
I created a graphic wordmark using heavy block typography and a solid long shadow. The wordmark is anchored by a stylized hashtag, representing the social nature of the brand. The incorporation of the handset communicates the brand's connection to luxury watches.
Additionally, the client was provided with a color palette to support a stronger brand identity, with the possibility of expanding the brand onto other platforms in the future.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/e6e60222-685f-4b3b-b5c8-831e7c748735_rw_1920.png?h=76394cf546129563c04e8c7a2a005288)