Logo Design

Calgon Carbon

Scope: Logo design for the client’s new product offering, used in municipal water treatment. The product is part of a larger line, so it was important that the design aesthetic fit with the product line and reference the line’s flagship product.

Rationale

A reference to a shield signals strength and protection, while the design also pulls in shapes and color palette from the current FILTRASORB logo, to achieve a consistent brand look across the product line.