A real estate broker was looking for a monogram style logo that was feminine, professional and modern. She wanted to incorporate imagery of a key or door. The logo would be used across a variety of print and digital applications.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/a559798d-2a40-49b8-9aae-f79ff88d0975_rw_1200.png?h=bde46a26f6eb57126584f3b2f928c4dc)
RATIONALE:
This design provides a modern, feminine take on the classic monogram. The heavy serif gives the lettering more weight and stability, setting a professional tone. The detailing on the K prevents the lettering from leaning too corporate and stodgy.
The imagery of a key is fully integrated into the S to make the key an intentional part of the design.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/c2c9dc45-ca1a-42b6-a8ea-b886bc850c02_rw_1200.png?h=e1ce4cafd2683128b1406f5b2247f88c)
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/72e84288-ca1e-4c06-83fa-c908beace159_rw_1200.png?h=51eb5a5a5a9f36933ce0f3ba80f3a2ed)