Centaur CATALYTIC CARBON
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/cc3a1ff5-e4aa-4b60-86d1-1813287f3adb_rw_3840.png?h=762335a56cd9310f33ca783eeadaeb78)
The client wanted to modernize an existing logo for a product used in water treatment. To avoid moving too far from the original branding of the product, the client wanted the updated logo to feature a centaur, as is featured in the original logo. The logo design incorporated colors and typography consistent with the branding of the product’s larger line.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/6a2ffbf3-e067-49b6-a39b-88f590b9abe5_rw_3840.png?h=006cf39e873134966a664380f5f1441b)
BACTISORB + FILTRASORB SENTRY
Logo designs for the client’s new product offerings in water treatment. The products are part of a larger line, so it was important that the design aesthetic fit with the product line and reference the line’s flagship product.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/50a3ecdc-c233-44aa-b533-666b3f65336d_rw_3840.png?h=61fb48ed7b74d0d3bc644aed19042a4b)
Bactisorb is used in biologically-active filtration systems. The client wanted to communicate the eco application as a differentiator from the rest of the products in the line through the use of 'green' imagery. We decided on a leaf in the form of a water drop.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/4c86f185-84d3-4ca1-83ae-72b24c1ea3e0_rw_3840.png?h=5d1cb1d38444cd5de60d91e58ad47ad8)
A reference to a shield signals strength and protection, while the design also pulls in shapes and color palette from the current FILTRASORB logo, to achieve a consistent brand look across the product line.
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/78eff014-44e6-4a38-ae27-d3e7e8cd9061_rw_1920.png?h=688d0f57ba0baf7e0b7d470d036b0d53)
![](https://cdn.myportfolio.com/ed334364-80ae-4730-a5d7-f77db3908639/7af9d065-40bd-4d4d-b42e-8d943111cef5_rw_3840.png?h=06b90709245dcd30dc766ddb9453c09d)