Centaur CATALYTIC CARBON
The client wanted to modernize an existing logo for a product used in water treatment. To avoid moving too far from the original branding of the product, the client wanted the updated logo to feature a centaur, as is featured in the original logo. The logo design incorporated colors and typography consistent with the branding of the product’s larger line.
BACTISORB + FILTRASORB SENTRY
Logo designs for the client’s new product offerings in water treatment. The products are part of a larger line, so it was important that the design aesthetic fit with the product line and reference the line’s flagship product.
Bactisorb is used in biologically-active filtration systems. The client wanted to communicate the eco application as a differentiator from the rest of the products in the line through the use of 'green' imagery. We decided on a leaf in the form of a water drop.
A reference to a shield signals strength and protection, while the design also pulls in shapes and color palette from the current FILTRASORB logo, to achieve a consistent brand look across the product line.